DJSS has established net-workers and consumer groups in a total of 23 blocks of 10 districts in ODISHA, who have actively been involved in consumer awareness programme at the grassroots level. However, due to lack of adequate skills and resources, net-workers are unable to perform as per the expectations. In order for them to be able to work for the successful consumer awareness campaign, they need relevant skills and resources in their respective areas. In pursuit of this, Centre for Consumer Action, & Training) with the support of State Consumer Welfare Fund under the Department of Consumer Affairs, Government of ODISHA undertook Consumer Awareness Programme to raise awareness among the consumers towards their rights and responsibilities.
To raise the human consciousness level to such a stage at which they will be able to know more thoroughly and authentically, we have undertaken Awareness Campaign on different issue of the Society. This is possible by dissemination of information in all branches of human learning but through door to door moving, village meeting rallies, padyatras, individual contacts, poster designing and displaying community education and arranging seminars and conferences.
Now it is the stage when the conscious villagers of our project area feel that the he is the integral part of their village. This is the simplest truth that we have heard during the last years of our involvement.
The overall objectives of the project were to:
Raise consumer awareness at the grassroots by strengthening the capacity of net-workers in 20 selected blocks in odisha; and • Build a strong consumer movement at the grassroots level in odisha.
The skills training programme for selected representatives of two blocks of puri district . The district co-coordinators of all the 10 selected districts, representatives of consumer clubs including their nodal officers, representatives of the consumer groups of all the 14 blocks and representatives of DSO, khordh, media and local volunteers participated in the meeting. For the skill training, there were around 60 participants from the two blocks, of Bhubaneswar and balipatna block.